Identifying and managing issues in complex government environments
Identifying issues that are likely to have a negative impact on your department or agency is much more than simply reading the daily media clips and raising the red flag.
Issues – which will play out in the public sphere – can impact your department or agency at any time and can come from many different sources or angles.
Having the ability to identify these risks, know how the media will run with them, know what can be put in place to protect the reputation of your workplace before an issue occurs and how to manage when it does is a critical component of public affairs.
Kate Bradstreet has spent her career managing high-profile and politically sensitive issues for the Australian Government. From the Bali bombings, to the introduction of the carbon price and managing media for the Prime Minister’s National Ice Taskforce and domestic violence panel, Kate has helped identify, manage and plan for how issues will play out in the public sphere.
Join Kate as she steps through some case study examples of how to be prepared for the inevitable, how to tackle an issue once it hits and how to ensure the reputation of your agency and its employees is maintained.
If you are in a communications/media or issues management role in Government, having a strategy to deal with emerging issues is an absolute necessity in today’s increasingly complex government environment.
You never know what’s around the corner, but you can be ready for it.