Todd Wheatland is a recognised authority on content, B2B and social marketing. He is head of global strategy at King Content and recently spoke at an IABC lunch event in Canberra. Listening to him speak about how the world has become more visual through digital content, it’s easy to see how his projects have been recognised around the world and hard not to be caught up in his genuine passion for driving engagement with content. He reflected that in the past six years the way of promoting..... Read more »

Find out with these key metrics 8 July, 2016 Molly Campbell shares some stand-out lessons in social media success from Smashed Abacus’  Cam Steed who spoke at the 2016 IABC World Conference. At conferences I’ve often found myself listening to speakers talk about big ideas. They have an inspiring opinion, propose a new approach to business as usual or talk about great things they’ve done that reignite my passion for the communications profession. These are all important lesson..... Read more »

The IABC World Conference is a high-octane gathering that mixes big picture ideas on business and societal transformation with insights for improving business communications practice. But the real kicker is the international connections and the buzz of being in a great city like New Orleans. Here are some of my highlights of the IABC World Conference 2016 Impossible! Why not? Helen Marriage, the artistic director of Artichoke, delivered an inspiring opening keynote that really illustrat..... Read more »

IABC Canberra has been around for 10 years and over that time we’ve provided a range of events, professional development and networking opportunities for Canberra's communication professionals. Now we’re looking to add fresh talent to the Canberra Board. We are an experienced and committed group of volunteers that meets monthly to help run your local chapter. With a broad scope of expertise and knowledge, the Board is looking for new dedicated members – covering a range of portfolio ..... Read more »

Jessica Strudwick shares the top five things she took away from Kate Bradstreet’s presentation at the IABC luncheon on 10 March 2016: 1. We are all responsible for protecting the reputation of our organisations The reputation of an agency does not sit squarely on the shoulders of the communication team. Something that I’m sure all communication professionals wholeheartedly agree to, but a sentiment that is so not always widely shared across an agency. 2. We operate in complex govern..... Read more »

Do you want to visit New Orleans? increase your global network? learn from world-leading experts in communication, marketing and public relations? I do! And along with a number of other wonderful local communication professionals, I'm going to the IABC World Conference, 5-8 June 2016. But if your organisation's (or your own!) development budget won't quite go that far, IABC Canberra is making a World Conference scholarship available to one local member. We will pay the standard co..... Read more »

Mardi Stewart is the first certified Communication Management Professional in the Asia Pacific region and we're proud to call her ours! She's taken some time to share her experience with the crew at IABC global and shared a short excerpt with us too. You will be able to read the rest at the 2015 CMP Graduates page on IABC.com. What do you think having the CMP designation will mean in terms of your career goals? Having a globally-recognised certification provides an opportunity for emplo..... Read more »

Here in Canberra, we have a huge number of skilled, passionate, communication professionals with energy and desire to enhance their skills and networks. But. Here in Canberra, many of us are part of a culture that devolves responsibility for career development to our employers. I’ve worked with a number of federal government organisations during the last year, and each time I’ve suggested a colleague attend an event, the response has been “I’ll see what the boss thinks,” or “I�..... Read more »