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Crisis Communications in the Social Media Battlespace: from the Battlefield to the Boardroom

12:00 pm - 2:00 pm
National Press Club of Australia
$45.00 - $65.00

Misinformation is the new global weapon of choice from boardrooms to battlefields as corporates, soldiers and consumers are taken hostage by the highest pay-per-click bidder.

The clickbait economy has presented significant challenges for communicators in how crises are managed and wars are fought on and offline. Spinning you clockwise towards the next election, counter-clockwise into a black hole of bureaucracy or orbiting you in a strategic misinformation from afar – do you know what the communications currency of the day is in your organsiation? And could you defend it against social or cyber hack?

Author of the book ‘Social Media Rules of Engagement’ and advisor/trainer to NATO Nicole Matejic will talk about how the information revolution is impacting Governments, Militaries and citizens around the world in this engaging lunchtime seminar.

You may never look at your Facebook and Google accounts the same way again …

Nicole Matejic

Author of the book ‘Social Media Rules of Engagement’ Nicole Matejic is an online trailblazer in the social media information operations and crisis communications battlespace. A regular speaker and trainer for NATO School, NATO’s Allied Transformation Command and NATO HQ Nicole works with Governments, Militaries and the private sector across the areas of digital and social media strategy, public diplomacy and open source social media intelligence (SOCMINT).

With over a decade of operational and corporate experience within the Australian Government working with the Ministries of Home Affairs and Defence; Nicole was an early adopter of using social media for OSINT in the law enforcement, intelligence and later military environments. While working with the Australian Department of Defence, Nicole successfully implemented communications strategies for some of Australia’s biggest military acquisition projects in a complex, crisis and issues rich environments. Her time in uniform serving with Australia’s Customs and Border Protection (now Border Force) saw her work extensively in passenger intelligence and operational roles within the airport environment.

Nicole holds a Masters Degree in Policing (Leadership and Management); a Bachelor of Arts in Photojournalism, Religious Studies, Multi-Media; and an Advanced Diploma in Emergency Management.

Follow her on Twitter @NicoleMatejic or connect with her on LinkedIn


Bookings are closed for this event.

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