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Finding and proving value in a data-driven world

12:00 pm - 2:00 pm
National Press Club of Australia

September is AMEC Measurement Month that aims to fill the gap between understanding the value of PR measurement and doing something about it. All activity should be measured for learning, recognising success and proving the value of communications work. It’s a simple idea which benefits members, clients and the industry by putting measurement on a world stage.

This presentation will take you beyond the buzzwords and bold claims about big data and analytics to highlight how your organisation can leverage insights on a practical level.

Khali will present the latest global trends in communications measurement as well as the latest tools and data sources to help you keep ahead. Case studies and new primary research will be used to demonstrate who’s getting it right and why.

Khali Sakkas is the Executive Director, Insights & Research with Isentia – she directs Isentia’s insights services across the Asia Pacific. With over 13 years’ experience in communications research, Khali has a deep understanding of measurement and the media intelligence industry.

She is passionate about Insights, and has presented at a range of conferences, providing strategic advice on demonstrating success, reputation management and the impact of integration.

Khali holds a Bachelor of Communications from Charles Sturt University, has previously worked as an academic researcher for Monash University and also as a researcher for Indonesia’s national newspaper, Kompas. She is an AMEC Board member and co-chair of the AMEC APAC Chapter.


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