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Webinar: Trust in AI…?

2:00 pm - 3:30 pm

Hear from Jason Perelson, Creative Director from Synergy, about AI technology and communications.

While COVID has taken much of our attention this year, the discourse surrounding AI has not abated. Indeed, it is a disruptive technology that continues to weave its way into our lives – the Internet of Things being just one example. One of the issues that we, as communicators, must grapple with is trust in this technology.

With brains the size of planets, how can you communicate, affect change, and influence behaviours positively, in a world of ever-advancing AI? Unpacking the most important element of Artificial Intelligence: humanity.

Jason Perelson will explore human behaviours in digital trust and the opportunity to influence and shape messaging, communications, campaigns, culture and behaviour. Using the world of advertising as a lens, he’ll work towards simple guiding principles to understand the human experience of transformative technology, digital disruption, and trust.

This is a free webinar, register your ticket on Eventbrite.



Jason Perelson – Creative Director, creativeXpeople at Synergy Group Australia

Jason Perelson has spent the last two decades working in the industry across broadcast, print and digital. He has worked with brands that include Unilever’s Clear, the Department of Defence, SAB Miller’s Castle Lite, Flying Fish, and Miller Genuine Draught range, Red Energy, the Royal Australian Navy, Australian Army and Air Force, Continental Tyres, Eveready Batteries, and Uber amongst others. Jason is also a Cabinet appointed member of the Chief Minister’s Brand Strategic Advisory Board for the Canberra city brand and is a member on the national judging panel for Australia’s AC&E creative awards for Creativity and Effectiveness.  He leads the creative and strategy for Synergy Group’s innovative creativeXpeople practice which is a new breed of agency bringing a unique combination of capabilities across a team of highly skilled experts in creative campaigns, end-to-end behavioural, cultural and organisational change, research, communications and brand – the perfect blend of insights, academia, curiosity and imagination. He has been fortunate enough to have been rewarded with over 25 local and international creative awards to date, including bringing a coveted Gruen trophy to Canberra. Currently, he is engaged in advising senior executives across Federal and Local Government, brands and organisations tell their stories, internally, and externally, to impact and influence behaviours.

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