Upfront research is vital for all communication campaigns – including our change programs.
In this IABC Canberra event, international communications expert Angela Sinickas will share stories of change programs that would have gone horribly wrong without adequate analysis to identify the real causes of the problems. Angela will focus on building our approach to stakeholder research to understand people’s starting point-knowledge and attitudes relevant to developing the most effective strategies.
Earlier this month, a few of our Board Members went to the Pollinate Pulse of the Nation event. Since 2007, Pollinate has surveyed over 25,000 Austra...Read more »
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