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Past events



16 Jun 2016

Todd Wheatland - Future Trends in Government Communication

For years, the rise of social media and digital publishing have re-shaped the way organisations undertake marketing. The effectiveness of traditional channels for citizen engagement has waned relative to the range of new tactics and approaches now available.

Today, in the public sector, more and more departments and agencies are applying these same digital marketing techniques to their communications strategies. Join Todd Wheatland as he explores this shift through public sector case studies both from Australia and around the world.

Todd Wheatland

Todd Wheatland is a recognized authority on content marketing and social media. He is the head of strategy at 2015 global content marketing agency of the year, King Content, and is the immediate past VP of thought leadership & marketing at Fortune 500® workforce solutions company Kelly Services.

He is the author of The Marketer’s Guide series and was named a Top 25 social media expert by LinkedIn. He is a passionate speaker and trainer, and has worked with dozens of global organisations to capitalise on new trends in marketing.

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28 Apr 2016

Chat'em House - April meetup *Postponed*

Chat ‘em House is IABC Canberra’s informal problem-solving, free-wheeling, peer mentoring meetup held monthly at different chatting-friendly locations around the city.

Come and meet your communication peers over a coffee or glass of wine, build your network, and grow your knowledge and skills by learning from each others’ challenges and successes.

The agenda is fluid and anyone can nominate topics for discussion, so feel free to let us know (info@iabccanberra.com) if there are any topics you would like to raise with the group.

*** With long weekends, elections and the upcoming world conference, we have decided to incorporate the April Chat’em into the May one. We’ll let you know the location and host details in the next newsletter. ***

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28 Apr 2016

The Great Debate: Marketing vs. Communication - which comes first?

It’s the great debate – set to inflame the loyalties of all communication and marketing professionals in Canberra. The debate to end all debates: Marketing vs. Communication.

Is what you do marketing or communication? Are they the same? Is one more important or influential than the other? Which discipline owns your organisation’s brand? Does it matter?

We have a great lineup of champions tackling the big questions – some of the most influential communicators and marketers in Canberra. We’ll be announcing them over the coming weeks, so stay tuned!

***

UPDATE: Meet the contenders!

In the Communication corner we have:

  • David PembrokeThe founder and managing director of contentgroup, former ABC journo and communication adviser to the Australian Olympic Rowing Team and the Wallabies, David is a formidable foe in this great debate.
  • Mardi StewartThe first certified Communication Management Professional in Australia, Mardi’s host of Gold Quill Awards and high-stakes government campaigns make her a quality competitor!

In the marketing corner we have:

  • Marina SimonciniPR and communication specialist Marina comes fully equipped with experience in emotive and challenging communication environments and a Cannes Film Festival Silver Dolphin Award.
  • Warren AppsPartner/director of Canberra’s fastest-growing communication agency, Coordinate, and director of the CBR Brave, Warren’s got talent, ‘tude and an ice hockey team!

And our Chief Wrangler (aka debate adjudicator) is:

  • Dr David Marshall AM: Leading media specialist and Director of Talkforce Media and Communication Strategists, David received an Order of Australia (AM) for his work in the tourism, business, health and community sectors.

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It’s going to be wonderfully brutal.

And wonderfully educational.

Attendees will leave with a new perspective on the roles of marketing and communication within their organisation, knowledge and skills to bridge the great divide, and ideas on how to approach the scope creep that invariably occurs over time.

Register here >

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31 Mar 2016

Chat'em House - March meetup

Chat ‘em House is IABC Canberra’s informal problem-solving, free-wheeling, peer mentoring meetup held monthly at different chatting-friendly locations around the city.

Find out more »

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