For years, the rise of social media and digital publishing have re-shaped the way organisations undertake marketing. The effectiveness of traditional channels for citizen engagement has waned relative to the range of new tactics and approaches now available.
Today, in the public sector, more and more departments and agencies are applying these same digital marketing techniques to their communications strategies. Join Todd Wheatland as he explores this shift through public sector case studies both from Australia and around the world.
Todd Wheatland is a recognized authority on content marketing and social media. He is the head of strategy at 2015 global content marketing agency of the year, King Content, and is the immediate past VP of thought leadership & marketing at Fortune 500® workforce solutions company Kelly Services.
He is the author of The Marketer’s Guide series and was named a Top 25 social media expert by LinkedIn. He is a passionate speaker and trainer, and has worked with dozens of global organisations to capitalise on new trends in marketing.