Upfront research is vital for all communication campaigns – including our change programs.
In this IABC Canberra event, international communications expert Angela Sinickas will share stories of change programs that would have gone horribly wrong without adequate analysis to identify the real causes of the problems. Angela will focus on building our approach to stakeholder research to understand people’s starting point-knowledge and attitudes relevant to developing the most effective strategies.
@IABCCanberra: EVENT: Influencing Government direction from outside the Canberra bubble. Join presenter Jamie Morse, General Manag… https://t.co/8OGWxpAvUf(about 2 days ago)
Sometimes it’s good to choose the unknown, to say ‘yes’ to that opportunity even if you are unsure where it might take you. As I reflect on my ...Read more »
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