September is AMEC Measurement Month that aims to fill the gap between understanding the value of PR measurement and doing something about it. All activity should be measured for learning, recognising success and proving the value of communications work.
We often talk about resistance to change, but what happens if there is no resistance and your organisation is eager to change and adopt new technology and new ways of working?
Your host: Katherine Morrell & Sophie Drew
We promise you, you’re not alone. IABC Canberra members come from all sorts of industries, including non-government sectors
It can sometimes be a bit hard for non-government communication professionals in Canberra to meet each other. We often work in small teams, or may be the only communications professional in our organisation. That’s why IABC Canberra is holding a non-government Chat ‘Em. So whether you work in a private company, in not-for-profit, at an industry association or as a consultant, this meet-up is for you.
The structure is quite fluid but some topics we may cover include: What are the unique challenges faced by non-government communications professionals? What sort of events would you like to attend? What are your tips for thriving in a largely government town? How on earth do you get onto a government panel? Just to name a few.
Chat ’Em is an informal catch up for Canberra communication professionals. Each Chat ‘Em focuses on a different aspect of communications, for example digital campaigns, non-government communications or strategy.
Like the name suggests, it’s Chatham House Rules, so please feel free to bring any concerns or problems that you’ve encountered and we can workshop them with the group.
Join us for our mid-year networking event and catch-up with communications professionals from around Canberra.
This event is free for IABC members and only $15 for guests.
You’ll hear from IABC Canberra members fresh off the plane from the IABC World Conference in New Orleans. They’ve spent four days hearing from communications professionals around the globe and are busting to pass on what they’ve learnt with the Canberra community.
Plus get to know our brand new board and hear about what’s coming up for the second half of 2016.
For years, the rise of social media and digital publishing have re-shaped the way organisations undertake marketing. The effectiveness of traditional channels for citizen engagement has waned relative to the range of new tactics and approaches now available.
Today, in the public sector, more and more departments and agencies are applying these same digital marketing techniques to their communications strategies. Join Todd Wheatland as he explores this shift through public sector case studies both from Australia and around the world.
Todd Wheatland is a recognized authority on content marketing and social media. He is the head of strategy at 2015 global content marketing agency of the year, King Content, and is the immediate past VP of thought leadership & marketing at Fortune 500® workforce solutions company Kelly Services.
He is the author of The Marketer’s Guide series and was named a Top 25 social media expert by LinkedIn. He is a passionate speaker and trainer, and has worked with dozens of global organisations to capitalise on new trends in marketing.
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