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First person: gaining accreditation

2 Aug 2017

We asked IABC Canberra President, Victor Zalakos, to explain why he decided to pursue certification and to describe the process.

I sat for the Strategic Communication Management Professional certification at the IABC world conference in Washington DC in June this year and am proud to be one of thirteen communicators worldwide (and the first one in Australia) to hold this prestigious certification.

I chose to apply for a number of reasons. I wanted to see if I rated on the world stage. And I wanted a way to demonstrate my experience and leadership as a communicator. I believe in our profession and want to be an example to the people I work with and the IABC chapter that I lead in Canberra.

This is no ordinary credential

To apply I had to demonstrate at least 11 years’ experience and a track record of professional development. I also had to submit a letter of recommendation from an organisation I’d done pro bono work for. I was surprised to hear from employers I worked for ten years’ ago who had been contacted to verify my application.

Once accepted, I sat an exam to test my knowledge of professional practice. There were six knowledge areas: advising and leading, management, strategy development, innovation, ethics and reputation management.

Now I know that my experience and knowledge are world class. I have the satisfaction of setting and achieving a career goal – and future employers know that they are talking to a senior communicator.

Your certification builds the professionalism of our practice

You owe it to yourself to be recognised for your experience and knowledge. To be able to demonstrate your leadership in the field. And to be an example to up and coming communicators.

For more information visit the Global Communication Certification Council website or speak to Victor at our upcoming Corporate Storytelling event about how to navigate the Certification process or send him an email at


Types of Certification

The Global Communication Certification Council offers four levels of certification:

  • Foundational: for communicators who have recently joined the profession
  • Communication Management Professional*: for communication managers established in their careers and looking to demonstrate their competence
  • Strategic Communication Management Professional*: for highly skilled professionals practiced in providing strategic communication advice and counselling to an organisation’s leadership
  • Business Leader: supporting highly experienced professionals who wish to demonstrate their mastery and leadership.

*Certification available now.

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