page banner

IABC Blog

Global Standard of the Communication Profession

18 Aug 2014

The Global Standard of the Communication Profession was developed by the IABC. It guides global practitioners in their day-to-day practice. Comprised of six principles – ethics, analysis, context, consistency, engagement and strategy, the Global Standard is the core of who we are as communication professionals.

Use of the Global Standard focuses our work and enables us to cross all borders, align with diverse cultures, and effectively serve any organisation—regardless of type or size.

View the Global Standard of the Communication Profession

< Return to Blog

Stay In Touch

For industry insights and information, sign up to our newsletter: