The Global Standard of the Communication Profession was developed by the IABC. It guides global practitioners in their day-to-day practice. Comprised of six principles – ethics, analysis, context, consistency, engagement and strategy, the Global Standard is the core of who we are as communication professionals.

Use of the Global Standard focuses our work and enables us to cross all borders, align with diverse cultures, and effectively serve any organisation—regardless of type or size.

View the Global Standard of the Communication Profession