Whose change is it anyway?
12:30 PM / 26 Apr 2018
Upfront research is vital for all communication campaigns - including our change programs.
In this IABC Canberra event, international communications expert Angela Sinickas will share stories of change programs that would have gone horribly wrong without adequate analysis to identify the real causes of the problems. Angela will focus on building our approach to stakeholder research to understand people’s starting point-knowledge and attitudes relevant to developing the most effective strategies.
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