More than 80 communications professionals from Canberra and across Australia joined a Measurement Masterclass last month. Victor Zalakos (Department of Agriculture, Forestry and Fisheries), Deb Camden (The Communication Dividend), Garrett Tyler-Parker (Visit Canberra) and Ngaire Crawford (iSentia) joined IABC Canberra’s President, Melanie Gibbons, to discuss: Selecting the best metrics that support your strategy How to embed a […]