Take a break, build your resilience As the year draws to a close, it’s a natural time to reflect on the challenges and achievements we’ve faced in 2023. For communicators, 2023 has been another year of unprecedented change, challenges and uncertainty. While managing labour shortages and increasing workloads, we’ve also had to address a rise […]
Amplifying Impact: Do We Have A Plan for Managing Our Digital Identity? We take care of our physical identity in several ways, but do we do the same with our digital identity, and with the same level of care? Digital identity refers to our online representation of ourselves and serves to gather all of the […]
How to navigate social media platform changes in 2023 This year we have seen the most significant changes in social media platforms in the last 10 years. TikTok has grown in popularity, Elon Musk has made significant changes to X (previously Twitter), and Instagram Threads has launched as a direct competitor to the platform. What […]
What I Learned at IABC Fusion 2023 In September of this year, IABC APAC hosted Fusion 2023 in the beautiful setting of Bali. This marked a significant milestone as it was the first in-person conference that the regional board had organised since the onset of the COVID-19 pandemic. The overarching theme of the conference was […]
A word of ‘humour’ is a joy forever! Can humour be a powerful communication tool? We talk about effective communication as a practice that helps us articulate our messages to our intended audience, through appropriate channels, on time. We can also talk about the various Ps in the prescriptive marketing lingo, namely, product, price, place, […]
