Take a break, build your resilience As the year draws to a close, it’s a natural time to reflect on the challenges and achievements we’ve faced in 2023. For communicators, 2023 has been another year of unprecedented change, challenges and uncertainty. While managing labour shortages and increasing workloads, we’ve also had to address a rise […]
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Amplifying Impact: Do We Have A Plan for Managing Our Digital Identity? We take care of our physical identity in several ways, but do we do the same with our digital identity, and with the same level of care? Digital identity refers to our online representation of ourselves and serves to gather all of the
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How to navigate social media platform changes in 2023 This year we have seen the most significant changes in social media platforms in the last 10 years. TikTok has grown in popularity, Elon Musk has made significant changes to X (previously Twitter), and Instagram Threads has launched as a direct competitor to the platform. What
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What I Learned at IABC Fusion 2023 In September of this year, IABC APAC hosted Fusion 2023 in the beautiful setting of Bali. This marked a significant milestone as it was the first in-person conference that the regional board had organised since the onset of the COVID-19 pandemic. The overarching theme of the conference was
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A word of ‘humour’ is a joy forever! Can humour be a powerful communication tool? We talk about effective communication as a practice that helps us articulate our messages to our intended audience, through appropriate channels, on time. We can also talk about the various Ps in the prescriptive marketing lingo, namely, product, price, place,
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Neurodivergence in communications teams What’s it like being a neurodivergent person working in communications — and how can communication teams make space for neurodivergent people’s gifts and needs? Neurodivergent content strategist Matt Fenwick shares his story. For the longest time, if you thought about neurodivergent people at work, you’d think of someone like my older
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More than 80 communications professionals from Canberra and across Australia joined a Measurement Masterclass last month. Victor Zalakos (Department of Agriculture, Forestry and Fisheries), Deb Camden (The Communication Dividend), Garrett Tyler-Parker (Visit Canberra) and Ngaire Crawford (iSentia) joined IABC Canberra’s President, Melanie Gibbons, to discuss: Selecting the best metrics that support your strategy How to embed a
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Earn and CMP or SCMP certifications from the GCCC – right here in Canberra! Widely used in other professions, a professional certification tells peers, colleagues and clients that they are working with an experienced and competent communicator. And, certification shows the world that you are committed to keeping your skills and knowledge up to date.
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We all know that the pandemic has changed how we work and collaborate. Over the past two years, we have had to adjust rapidly to working in a digital environment connect, engage and support our co-workers. As a disruptor, COVID has seen us accelerate our technology use; what we had anticipated using in 10 years,
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