Is disengagement the same as disinterest? Not necessarily. Disengagement does not always mean that the audience does not care. Sometimes, the message just isn’t landing as intended. Sometimes, it’s simply not connecting.
That’s why I reached out to fellow communication professionals to learn more about how they handle disengaged audiences. Here’s what they had to say.
When Eyes Glaze Over: How to Engage a Disengaged Audience Read More »
Anjali Srivastava, Secretary of the IABC Canberra chapter, shares her highlights from the 3rd Annual Public Sector Comms Week 2025.
Reflections from the 3rd Annual Public Sector Comms Week Read More »
Angela Clowry is a global communications expert and she shares her motivations for being a mentor in the IABC Canberra mentor program
Paying It Forward: How a Global Communications Leader is Shaping the Next Generation Read More »
The Power of Mentorship: Why We Choose to Lead with Pallavi Dutt Singh What drew you to become a mentor with the IABC Mentor Program? As a passionate advocate for professional communication, I am immensely driven to instil the various elements of effective communication in aspiring experts. The IABC Mentor Program offers a
The Power of Mentorship: Why We Choose to Lead with Pallavi Dutt Singh Read More »
Take a break, build your resilience As the year draws to a close, it’s a natural time to reflect on the challenges and achievements we’ve faced in 2023. For communicators, 2023 has been another year of unprecedented change, challenges and uncertainty. While managing labour shortages and increasing workloads, we’ve also had to address a rise
Take a break, build your resilience Read More »
Amplifying Impact: Do We Have A Plan for Managing Our Digital Identity? We take care of our physical identity in several ways, but do we do the same with our digital identity, and with the same level of care? Digital identity refers to our online representation of ourselves and serves to gather all of the
Amplifying impact: Do we have a plan for managing our digital identity? Read More »
How to navigate social media platform changes in 2023 This year we have seen the most significant changes in social media platforms in the last 10 years. TikTok has grown in popularity, Elon Musk has made significant changes to X (previously Twitter), and Instagram Threads has launched as a direct competitor to the platform. What
How to navigate social media platform changes in 2023 Read More »
What I Learned at IABC Fusion 2023 In September of this year, IABC APAC hosted Fusion 2023 in the beautiful setting of Bali. This marked a significant milestone as it was the first in-person conference that the regional board had organised since the onset of the COVID-19 pandemic. The overarching theme of the conference was
What I Learned at IABC Fusion 2023 Read More »
A word of ‘humour’ is a joy forever! Can humour be a powerful communication tool? We talk about effective communication as a practice that helps us articulate our messages to our intended audience, through appropriate channels, on time. We can also talk about the various Ps in the prescriptive marketing lingo, namely, product, price, place,
A word of ‘humour’ is a joy forever! Read More »
Neurodivergence in communications teams What’s it like being a neurodivergent person working in communications — and how can communication teams make space for neurodivergent people’s gifts and needs? Neurodivergent content strategist Matt Fenwick shares his story. For the longest time, if you thought about neurodivergent people at work, you’d think of someone like my older
Neurodivergence in communications teams Read More »
